2024 Blueprint for Rural and Small-Town Voter Communication

Democrats at all levels must understand the need to more effectively communicate with rural and small-town voters. After conducting five years of polling and interviewing rural and small-town voters, the Rural Voter Institute (RVI) offers the following topical analyses and recommendations for Democrats to better engage rural voters in 2024 elections. Our research was conducted primarily in the Midwestern battleground states of Wisconsin, Michigan, and Minnesota. Each section of this report includes analysis of RVI’s research and cites secondary research referenced. Each section also concludes with recommendations of how to implement these insights in 2024.